Crafted
for cravings
Services
Visual identity / Packaging / Website
The project
La Fabrique du Rocher is a family-run chocolate shop located on Belle-Île-en-Mer. It has built a loyal local and tourist customer base thanks to the artisanal quality of its creations, especially its iconic rochers.
Celebrating its 25th anniversary in 2025, the company is seeking a complete rebranding, with the goal of expanding to Paris and online.
Our mission
The goal is to offer a gourmet experience that stays true to the company’s family values and artisanal roots, while also appealing to Belle-Île’s tourist audience, the chic and trendy clientele of the Paris region, and a younger online audience.
We first created the graphic guidelines based on the existing logo, then developed the necessary packaging for the chocolate shop, and finally redesigned its website with the new products, ensuring alignment with the newly established brand identity.
La fabrique du rocher
Let’s work together
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